At Keyes Bake House, we’ve always believed in one thing: baking with heart. Our journey began in a cozy kitchen, crafting handmade pastries, breads, and cakes that brought joy to our local community. But as times changed, so did the way our customers shop, order, and interact with businesses. That’s when we knew—it was time to bring our bakery into the digital world.
Here’s how Keyes Bake House transformed from a purely offline shop to a thriving multi-channel bakery business — boosting sales, simplifying operations, and reaching more dessert lovers than ever before.
Why We Took the Leap Online
We didn’t go online just to keep up — we went online to serve better. Today’s customers want convenience without compromising on quality. Whether it’s browsing cake designs from their phone or placing a pre-order for an event, we wanted to make every interaction as smooth and sweet as our frosting.
Step 1: Launching Our Website
We introduced our digital home: keyesbakehouse.com.my
Now, customers can:
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Explore our full menu anytime
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Place orders in advance (especially for custom cakes and event packages)
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Request delivery or pick-up with ease
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Connect with us quickly for questions or special requests
Our website made it easier for customers to order — and easier for us to manage those orders efficiently.
Step 2: Going Multi-Channel
Our customers are everywhere — so we made sure to meet them on their favorite platforms:
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Instagram & Facebook for new product launches, behind-the-scenes peeks, and promotions
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WhatsApp Business for fast communication, custom orders, and real-time updates
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Delivery platforms (coming soon!) to expand reach for those craving a quick dessert fix
Each channel gives us a new way to connect, sell, and grow our community.
Step 3: Systemizing Behind the Scenes
Growth means more orders — and more moving parts. So we started streamlining with simple systems:
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Inventory tracking to manage ingredients and reduce waste
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Order management tools to track every sale and delivery
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Customer records to reward loyalty and personalize service
This keeps our kitchen running like clockwork and frees up time to focus on what we love: baking.
The Sweet Results
Since going online and multi-channel, Keyes Bake House has seen:
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A rise in daily and pre-order sales
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More customer engagement and inquiries through digital platforms
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An expanding customer base, even outside our local neighborhood
We’re not just baking for walk-ins anymore — we’re baking for birthdays, weddings, surprise gifts, and more, all thanks to our new digital presence.
Thinking of Going Digital for Your Business? Here’s What We Learned:
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Start with a solid website – It’s your 24/7 shopfront.
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Use social media intentionally – Tell your story, show your process, and connect with fans.
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Keep communication easy – WhatsApp was a game changer for real-time orders.
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Automate where you can – Less time managing, more time baking.
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Stay true to your brand – Whether it’s online or offline, consistency builds trust.
At Keyes Bake House, our heart is still in the kitchen — but our business is now powered by digital tools that help us grow, serve, and inspire. This isn’t just a tech upgrade. It’s a whole new recipe for success.
Ready to taste the difference? Explore our bakes at keyesbakehouse.com.my or message us on Instagram or WhatsApp to place your next order!